WEAR THE HYPE. OWN THE STREETS.
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Arrival
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Arrival
Arrival
Buy
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Buy
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Buy
Soon
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New Drop
Fresh pieces just landed
New
Product Title
$99.00
New
Product Title
$99.00
New
Product Title
$99.00
New
Product Title
$99.00
Street Style Looks
See how the fit hits outside.
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Built For The New Riche
New Riche is a luxury streetwear house built for those who treat the city as their front row. Rooted in urban culture and elevated with meticulous detail, every piece is designed to feel as rare as a front-row seat and as familiar as your favorite hoodie.
Crafted from premium fabrics and refined fits, our collections blend clean silhouettes with bold attitude, turning everyday movement into a statement. Each drop is released in limited runs, curated for the ones who move different, think bigger, and wear their ambition on their sleeves.
New Riche is more than a logo—it is a mindset. It is for the late-night creators, side-hustlers, and quiet disruptors who know that real wealth is owning your time, your choices, and your style.
What the Crew Says
Real feedback from real fits.
"These fits are straight fire. Quality is unmatched and the style is next level."
"Been rocking this brand for months. Every piece is a statement."
"Finally found a brand that gets it. The drip is real."